tag:blogger.com,1999:blog-438055313355687775.post7280994235332314106..comments2022-08-31T06:12:33.557+01:00Comments on MediaExplored: Innocent loses its haloGordonhttp://www.blogger.com/profile/04495310315629758894noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-438055313355687775.post-75746887094255607452009-04-22T11:46:00.000+01:002009-04-22T11:46:00.000+01:00@MediaExplorer good point regarding the fact that ...@MediaExplorer good point regarding the fact that B&J was a public company. I suppose that Innocent need more money in order to survive to the crisis.<br /><br />My digital tips to Innocent: use SEO techniques to be sure that Innocent official web site appears first on Google (and not a negative blog post)!Jonathanhttp://www.jaimelesmontres.comnoreply@blogger.comtag:blogger.com,1999:blog-438055313355687775.post-53800226731079252012009-04-22T11:28:00.000+01:002009-04-22T11:28:00.000+01:00Thanks for commenting, Jonathan. The difference w...Thanks for commenting, Jonathan. The difference with B&J was that - as a public company - it had no choice but to sell out to Unilever. Founder Ben Cohen has since said: "What we are learning is, if you are owned by a corporate that, despite whatever words it might say, does not share those values, it's incredibly difficult to maintain those values." I think that this kind of Gordonhttps://www.blogger.com/profile/04495310315629758894noreply@blogger.comtag:blogger.com,1999:blog-438055313355687775.post-20727579630671658292009-04-21T12:42:00.000+01:002009-04-21T12:42:00.000+01:00I Think that Consumer will forget this story in a ...I Think that Consumer will forget this story in a few weeks. For example, Ben & Jerry's is a Unilever brand and it doesn't killed the ethical and fun marketing of B&J.Jonathanhttp://www.jaimelesmontres.comnoreply@blogger.com