I Like Skoda

Not something you'd have heard us say only a few short years ago.

Now, showered with Car of the Year awards, Skoda are doing some interesting work with Facebook in Belgium. For every Facebook ‘Like’ the price of the car drops. This use of group buying power is an interesting development.

There's a catch of course - only one Facebook fan gets to buy the car at the discount price but it's the best properly commercial use we've seen of the "like" function on Facebook so far.