Some stimulating essays in December's issue of Campaign magazine discussing the topic of integration.
Some particularly interesting sentiments on how to integrate talent/expertise, both within one single and across multiple agencies and on how purchase decision journeys, and the data they create in the digital world, fuel big ideas. Beware though, there is also some waffly fluff from people who should know better.
If time is short we particularly recommend the articles from Dare, Dentsu and G2.
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