More and more people are using tools like Google Maps or Google Earth on their mobiles (Google Earth has reportedly been downloaded over 400 million times) Phillips have decided to use this opportunity with what they’re calling “Blue Marble”.
Phillips are offering to place large QR codes on top of companies’ buildings which are viewable on Google Maps (see below). Consumers will then be able to use the QR code scanner on their mobiles to learn more about the business. It works well considering Google get new satellite photos of the Earth on a regular basis, so it can be updated and changed fairly regularly. Nifty eh?!
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