What do brands need to do when consumers are in charge?
Register here to view this live webcast on Tuesday 31 January @ 16:15 GMT,as world-renowned marketing guru Martin Lindstrom and Dell's Head of Global Digital and Emerging Media Tiffany Bissey, join MediaCom strategist Matthew Mee, to assess the needs of today's Empowered Consumers and identify what advertisers are doing right in order to reach them, what they are doing wrong, and what they need to do more of in the future.
The session will be moderated by Charlie Crowe, CEO and Founder of C Squared.
About the participants:
Martin Lindstrom
Author and Speaker Martin is the author of six best-selling branding books including Buyology, Brandsense and Brandwashed. A world-renowned speaker, he has travelled the world dispensing his brand of wisdom to top executives at companies such as McDonald's, Procter & Gamble, Microsoft, The Walt Disney Company and GlaxoSmithKline, amongst many others. His personal global audience is estimated at over a million people.
Tiffany Bissey
Head of Global Digital and Emerging Media at Dell Tiffany currently serves as the Head of Global Digital & Emerging Media for the Consumer and Small Business segments at Dell, responsible for driving innovation and best of breed digital throughout the organisation. Tiffany is passionate about understanding the consumer journey and how, as marketers, we can deliver the right content at the right time to drive consumer satisfaction, loyalty and ROI.
Matthew Mee
Head of Strategy and Freshness, MediaCom EMEA Matthew provides strategic guidance for MediaCom colleagues and clients across the EMEA region. He helped develop MediaCom's Real World Communications planning approach in the UK, and is subsequently rolling this out globally. Matthew also ensures that deep-rooted consumer understanding is at the heart of all MediaCom planning and has helped develop a culture of innovation within the agency.
Charlie Crowe
Founder & CEO, C Squared Communications Charlie Crowe is founder and Chief Executive of C Squared, the leading business publishing, events and technology company serving the global marketing industry. C Squared was a finalist in the 2010 Fast Growth Business Awards and Charlie is a regular media industry speaker, including chairing the AGM of the 'World Federation of Advertisers' each year.
2 comments:
i missed the webcast but i agree.
We need to become empowered consumers & reward good businesses who provide good customer service!
I just read a book about it called The 5 Step Guide to EMpowering Consumers by Ray Chubb
I am a fond reader of Martin Lindstrom's books. Not only does he give great tips for effective branding presentation, he also shares great new approaches to marketing your brand.
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