Levi's - Ready to Work

This short film (episode 1 in an ongoing series) tells the story of Levi's collaboration with Braddock, PA - a steeltown struggling to stay alive.

The campaign included investment in the community and workshops in Braddock and further afield to help people back to work - http://workshops.levi.com/



It culminates in this epic advert:



We love it.

TED Talk - Listening to Global Voices

With some interesting observations about our obsession with infrastructure (Twitter/Facebook and other shiny new toys) over content arch-geek Ethan Zuckerberg makes a plea for us to help widen the world wide web which, paradoxically, appears to have made us more not less local in our outlook. Basically, we seek out and interact with people the same as us online in exactly the same way we do offline.

No surprises there perhaps. But with the challenges facing the global community at present financially, environmentally and culturally we wonder whether there's a profitable role for brands, especially those with a global reach, to be come bridges between different cultures.

Now there's a CSR strategy with some ambition.

BrandKarma

Brandkarma - Intro from Brandkarma on Vimeo.


BrandKarma is the world's first brand-centric social media platform.

It's designed to bring together important information about how brands behave, so that people can easily evaluate and rate them. Their goal is to make brand owners more accountable to all their stakeholders - Customers, Employees, Suppliers, Investors and the Planet.

There's a good interview on Contagious with BrandKarma founder Craig Davis of Publicis.

Join up. Do Good. Feel Good. (or at the very least find out what's being said about your brand)