What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Think how mp3's have affected CD sales or how Gillette give away razors to sell blades.
Chris Anderson, Editor in Chief of Wired and author of "The Long Tail", talks about the thinking behind his new book "Free: The Future of Radical Price" at Big Think. Easier, although less fulfilling, than buying and reading the book.
What could you give away for free that would hook consumers to your client's brand to create future selling opportunities?
Showing posts with label markets. Show all posts
Showing posts with label markets. Show all posts
1 Dec 2009
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