17 Oct 2008

In-game advertising

We talk a lot about brands generating content to tell their brand story. An equally effective communication is full integration within the content already sought out and consumed by the target audience. In this example, to reach young men, the Scottish Government have seamlessly woven their advertising messages, and even a TV ad, into the online gaming environment. What's more, this is a media first - restricting the messaging to Scottish IP addresses only.