12 Sep 2008

Digital Platforms

In the last decade there have been 4 major waves of digital innovations, each offering consumers new ways to watch, read and listen to content. They are the internet, digital television, digital radio and broadband. The most recent being mobile media, is following a similar pattern, achieving 50% take-up between 6-10 years after launch. These platforms will continue to take a growing share of people’s time and afford greater and easier access to more and more content.

Source: Ofcom