The Power of Language

One of the basic rules for efficient online creative is the integration of a strong “call to action”, this being a key element to help generate response. But sometimes you don’t need a great offer to make people act; the power of language can be sufficient. To illustrate this idea, I recommend you read the work of Dustin Curtis, a specialist of user interfaces (and former neuroscience student). He undertook a study on his blog which generated interesting results. According to him, the use of a strong "personal command" combined with the word “here” is the most efficient call to action in terms of response. Have you noticed the same thing with your blog/web site/creative?

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Source: Dustin Curtis – You should follow me on Twitter

Objects in the rear view mirror

Spotted this bizarre billboard on Seth's blog over the weekend:


Yet more evidence of the importance of the medium fitting the message?

Mr Godin begs to differ, pointing out that police cars (presumably the only 'consumers' of such a service) are in fact seeing this sign the most. He goes on to cite it as a perfect example of going to where your customers are.