Consensus opinion of some well-respected practitioners revloves around the need for more convergence of the many different sources of data and insight used to measure brand and advertising performance.
Well worth a read.
11 Jan 2010
What's wrong with Market Research?
Consensus opinion of some well-respected practitioners revloves around the need for more convergence of the many different sources of data and insight used to measure brand and advertising performance.
Well worth a read.
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