1 Feb 2010

How to make a splash in Social Media

A fantastic 4 minute speech from social-voting news site Reddit's co-founder Alexis Ohanian on how you should think about the internet if you're intent on getting involved in social media. It's everything a piece of content should be - simple, short, specific and sincere.

Telling the story of Greenpeace's successful "Mr. Splashy Pants" campaign it demonstrates how an internet meme can make a difference.