Canon wins at Cannes Media Lions

Canon EOS Photochains TVC from Melissa Armstrong on Vimeo.

Canon's EOS photochains (above) has won the Grand Prix at the Cannes Media Lions.

Photochains has created a new way for photographers to connect through photography, as well as a new dialogue between Canon EOS and the photographic community: - 94 photos uploaded every day since launch, which is 4 photos an hour - 12 minutes average time on website - Over 20,000 photos uploaded from around Australia to date - Canon EOS has risen to a record 67% market share in Australia since launch.

Nice.