I missed this when it came out in February but Comscore's 2010 Digital review for Europe is worth a read if you have the time.
Highlights include:
- Turkey had the highest Facebook penetration in Europe at 90.4 percent
- The Netherlands and UK lead in engagement
- European demographics skew older than emerging markets
- Europeans spend more time on facebook than any other site
- Fastest growing content categories – social activities on the rise
- Instant messaging experiences rapid declines
- Advertising on social networking sites grows
- Use of coupon sites grows in Europe
- European search intensity varies by market
- Viewers in Germany, the UK, and Spain spend the most time watching online videos
- Shift towards longer content is shaping the future of online video
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