It would appear the world’s gone touch screen crazy – evidenced firstly by the success of the iPhone and its many imitators, and now, again courtesy of Apple, the tablet industry is growing rapidly and estimated to be a $20 billion industry by 2014. So what’s next for touch screen technology?
Microsoft offer us a glimpse ahead in their video from Office Labs in 2009, in which they envision a more productive future led by touch screen technology, from the classroom to the office.
And more recently Corning, a specialist glass-maker, reveals their image of the future in this creative and imaginative short video, A Day Made of Glass.
If this is truly what’s to come, then it certainly raises a few questions; are we ready for this level of interaction? How will marketers compete for attention in this information-rich environment? Can the planet cope with the extra energy demands that will be required to power a touch screen world of this scale? Oh….and how are Windolene going to cope with the extra demand!?
With thanks to Euan Ross at MediaCom Edinburgh.
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