24 Jan 2012

Subterranean Ikea Home in Paris Subway

Sorry for the hiatus everyone. Very busy end to 2011 and start to 2012. I feel as if I've been pitching for weeks.

Anyway, normal service should now be resumed.

Thought the above work from Ikea in France was an interesting way of showing how they can deliver flexible, functional living - in any limited space. The idea of getting half a dozen people to live in it for 5 days gives it a bit of an edge on previous stunts and the high footfall ensures that it gets attention and is being actively shared – you don’t really expect to see people eating breakfast and getting dressed on your morning commute…