13 Apr 2012

MediaComSPORT Engage Conference, Edinburgh 10th May

In what is a very important year for sport, MediaCom are organising a conference in Edinburgh next month to look at how sport can work for your brand. The conference will feature speakers from AEG, one of the leading sports and entertainment promoters in the world, Kantar's specialist sports insight team, Talksport, MediaCom's Sports division and others. Tickets will be on sale next week and I'll update you all on specifics then. In the meantime, put the date in your diary. MediaCom SPORT offers four key areas of service: Strategic advice, rights negotiation, rights activation and measurement. The team help manage the relationship with key sporting bodies and provide clients with first hand access to these opportunities in order to help them meet their ever-more complex marketing challenges. “Both consumers and clients are increasingly interested in what sports can deliver. MediaCom has previously focused its sports expertise at a local and regional level but we realised that our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments in this area and with it a much greater sensitivity to achieve solid returns.” said Chairman and CEO Stephen Allan. “I am very excited about building a standalone sports business for one of the world’s most powerful media agencies and adding significant value to its large and diversified client base. Establishing sports expertise within a media agency will ensure that brands who invest in sports rights also activate these properties to their full potential and integrate them across all their communication channels”, said Global Head of Sports Marcus John.