Neil Perkin – Founder of Only Dead Fish, Curator of Google UK Firestarters and ex Head of Marketing & Strategy at IPC Media. Neil is a renowned blogger and writer and founded a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Neil is a regular keynote speaker across Europe on content strategy, emerging media, digital innovation and social technologies, and writes regularly for FutureLab, Marketing Week, The Marketing Society, and Mediatel amongst others. He has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity he ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.
Derek Scobie - Head of YouTube Propositions, North & Central Europe. Derek runs YouTube's Brand Propositions team for the colder and beer-drinking parts of Europe. Prior to Google, Derek cut his marketing teeth at P&G, helping launch a dubious orange drink, rejuvenate an ageing skincare brand and revitalise a sickly healthcare business. Having done much harm, he made amends by making volunteering cool for kids at Project Scotland. He also spent some time as a strategic marketing consultant, however this was a serious role he struggles to be pithy about.
Jem Lloyd Williams – Managing Partner, Head of Digital Strategy, MediaCom UK. Jem helps his clients connect their businesses, brands and communications more meaningfully to people via digital media and technologies. His background comprises a mix of sales (Thames TV), journalism (BBC) and content (Sticky Content Ltd). He moved to MediaCom in 2008 to help set up its content division, MBA. From there he moved to the agency’s central strategy team where he now focuses on challenging and inspiring planning teams to develop integrated media strategies for clients such as Volkswagen, GSK, E.ON, Universal Music and Cancer Research.
Claire McAlpine – Associate Director, Real World Insight, MediaCom UK. Claire collates, records and narrates the world we live in to help clients understand the role their brand or initiative can play within it. Specialising in qualitative research and media strategy, she uses the latest research methodologies to distil these insights. Last year she set up MediaCom’s Real World Britain research tool, a large team of non professional bloggers across the UK who provide a window into their world through mobile ethnography. Her particular specialism and interests lie in changing behaviour, with her previous roles including work with research agencies (TNS-BMRB), MediaCom’s specialist insight team (RWI) and most recently MediaCom’s central strategy team where she works with clients such as The Met Police, The Home Office, Time to Change and Eon.
As always, our event will take place at the Hawthornden Lecture Theatre within the National Galleries Complex at The Mound in Edinburgh, with speakers taking to the stage from 9am. The event will conclude at 1pm with a Q&A session giving everyone the opportunity to quiz the panel. Tickets are priced at £25 (£10 for Marketing Society and IPA members).
Numbers are strictly limited so please book early to avoid disappointment. Buy Tickets Here.
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