Liverpool One, Everton Two

Everton Football Club has opened a new store inside the Liverpool One shopping centre. The name? Everton Two.

Score.

Anything you can do, I can do better

We love this example of how BMW has beaten Audi at its own game (of chess).

Audi laid down the gauntlet with its "Your move, BMW" tagline and this is how the local BMW dealership responded...


As an aside, it's nice to see brands getting competitive with their media as well as their creative. Well played, BMW.