56 Sage Street

56 Sage Street is a point and click game from Barclays Bank developed by BBH London and B Reel to educate teenagers about banking. It's probably the most lovingly crafted and certainly the most innovative piece of creative work we've ever seen from a bank.

More detail on the background to the game on the BBH Blog.

Great work from all involved including a visionary client.

Bravo.

Video Games can change the world

Source: Online Education

Think gaming's just for geeky adolescent boys? Think again. (geeky kidults play too!)
 
And if these stats aren't enough to convince you of the value of gaming then watch this great TED talk from Jane McGonigal, Director of Game Research & Development at the Institute for the Future.