British Gas turns advertising on its head

Earlier this month British Gas launched a winter campaign emphasising the impact a broken boiler can have in the harsh British winter.

So what did they do?

First came the tag line ‘Being without heating or hot water can turn your world upside down’.

Next came the execution: in a media first, British Gas is literally turning Sky News upside down across 17 digital screens in railway stations across the UK.

Commuters viewing the digital screens have seen Sky’s show business news screened upside down, followed by an upside-down British Gas creative, that rights itself with the strapline, ‘Being without heating or hot water can turn your world upside down. With HomeCare, we’ll get you out of the cold fast.’

A simple idea that allows media to amplify a strong creative message.