Social chatter

Social chatter. Listen closely. The success of your online marketing is written between the lines.

As marketers and advertisers, we have come to realise that consumers are fundamentally in the driver's seat and at this point have much more influence over brands that are chosen than we have with our advertising messages - no matter how clever.

An interesting blog post from LuRae Lumpkin, Head of Search, MediaCom US.

http://www.mediacom.com/en/news--blogs/blog/2010/12/2/social-chatter-listen-closely-the-success-of-your-on-line-marketing-is-written-between-the-lines.aspx