JWT 100 Things to Watch 2011

The JWT guys have a track record in spotting trends so their annual "Things to Watch" presentation is always worth a look.

Mobile has been touted as the "next big thing" but there genuinely seems to be some momentum towards mobile internet access as infrastructure and handsets improve.

Digital content is certainly something we see becoming more and more ubiquitous and JWT also see the digitization of media as a key broader trend to look out for.

On the flipside, the JWT team see some evidence of people seeking respite from the digital world in real life contact and objects as well as some fatigue in the relentless transparency on all subjects great and small that the web facilitates.

Lots of interesting food for thought in the presentation in full:

JWT: 100 Things to Watch in 2011

View more presentations from JWTIntelligence.

For a roundup of all the 2011 communications predictions we've found around the web follow this link.

Orange Festival Wellies

No, not some gaudy fashion concoction - Orange are pushing a pair of wellies that recharge your mobile from the heat of your sweaty feet as this years festival essential.

While we applaud the initiative, having been to more than one festival with mud at knee height, we're unsure as to the wisdom of strapping your mobile to the outside of any welly, however eco-friendly.

New "social" Spotify vs. ad-funded We7

If you haven't downloaded the latest version of Spotify it's worth taking a new look. First of all, it will add all of the songs on your PC to Spotify so that you can access them wherever you log in - either desktop or mobile.


It will also wirelessly sync your PC tracks to your mobile. Not only this, but you can share playlists to Twitter or Facebook and see all your Facebook friends playlists. Your friends can also send/recommend you music, basically stealing a bit of mflows thunder.

iTunes may finally have a decent rival as you can of course buy music through Spotify and access it on a huge variety of devices, not just the iPhone and Android.

More details on the new features over at Techcrunch.

Meanwhile, We7 scored a nice bit of PR recently that might just impact the hype around the launch of the latest version of Spotify.

"We7 has succeeded where many similar companies have failed: it has managed to get its advertising revenues to cover not only its own costs but, more importantly, the cost of the royalties it pays to the artists whose tracks it plays."

With We7 recently launching a paid subscription app for iPhone identical to Spotify's and both looking to break the US this year there could be exciting times ahead.

Mobile Internet set to overtake Desktop access by 2014

Mary Meeker April 2010 Internet Trends

View more presentations from guest1222bdb.

This is a great summary from Morgan Stanley of current trends in Internet access around the world. Picking up on key learnings from the Japanese experience (anyone who's ever been to Tokyo will have goggled enviously at Japanese commuters accessing streaming video content on the Underground trains faster than we can get on our home broadband packages) it demonstrates how mobile access to the web is predicted to overtake desktop access by 2014.

Driven by Apple's slew of new mobile web products (iPhone, Touch, iPad) and increasing 3G penetration, the rise of social networks and VoIP the presentation shows how technological convergance is going to deliver a revolution in online content delivery.

Some of the key points:

Mobile Internet is growing at a faster pace than desktop consumption. (slide 7)
Mobile Internet use to surpass desktop Internet use by 2014. (slide 8)
If Skype were a Telecoms carrier, it would be the largest in the world. (slide 38)
Japanese trends highlight importance of mobile devices. (slide 50)
Data is the largest chunk of mobile network traffic, not voice. (slide 64)
Users happier to pay for content on the mobile than on the desktop. (slide 75)

MediaCom on Mobile

David Fieldhouse from MediaCom talks to Jon Mew, head of mobile at the IAB about the future of mobile advertising. Further videos from this interview here.

More from the IAB on mobile here.

Mobile Media Metrics launched

GSMA and Comscore launched their UK Mobile Media Metrics last week in partnership with O2, Vodafone, Orange, T-Mobile and 3UK. This is a landmark in the development of mobile advertising. It will also (allegedly) be the most accurate media measurement system ever launched. Some key points below:

• All mobile traffic will now be independently measured and reported via the Comscore interface
• Mobile network operators will anonymously track all page views, site visits, dwell times and individual views across the mobile internet. 
• Browsing information will be collected at an individual level and not via a panel (as is the case in online). This will give actual uniques and page views for any given site.
• It will also be possible to view a detailed demographic breakdown for every sites traffic. This element will use a representative sample of browsers, taking exisitng info from a mobile operator and also using information given by the consumer.
• Traffic accessing via WIFI (and therefore going around mobile operators) will be measured via Comscore Media Metrix 360 and added to the reports.
• Blackberry traffic will also be collected seperately and added to the survey.

This will provide mobile with a common currency to trade on (something lacking in online for years) and also, for the first time, real transparency when planning.

Rob Conway, CEO and Member of the Board of the GSMA said "The underlying principle of Mobile Media Metrics is to deliver valuable and actionable reporting tools to the media industry, while respecting the privacy of individuals. Access to transparent measurement is essential in establishing mobile as a legitimate advertising medium, and Mobile Media Metrics is a critical element in advancing this process."

Mobile trends 2020

Mobile Trends 2020

View more documents from rudydw.

There are some great ideas and predictions in this recently published 'm-trends' Mobile Trends 2020 presentation, which asks 38 experts what audiences will be doing with their phones in the next decade: