12 Sep 2008

Brand Story

Brand loyalty will still be earned over time through consistent positive experiences and engagements with the brand.

Brand stories give meaning to who we are and what we do. They’re a special kind of story — they’re strategic; they build on themselves chapter by chapter, over time; they grow as they respond to changing customers and changing markets.

These stories will still need to be rooted in an authentic base and dialogue, but play out in a non-traditional, non-linear way.