12 Sep 2008

Digital Natives

Have never known a world without ubiquitous broadband internet access. They don’t just consume media, they also produce it. Their relationship is active rather than passive.

They demand content when they want it, how they want it and as they want it.

They interact with and control their media choices. They are comfortable consuming multiple streams simultaneously, meshing media and sharing it.

Source: Marc Prensky

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