
If you are the manufacturer of say, a family sized S.U.V. the Brand Story will, in the future be told in different ways to these COIs. For ‘Concerned Parents’ you might supply a map of Britain’s Safest Roads that can be downloaded straight to your Sat Nav via the car’s USB port. For ‘Munro Baggers’ it could be a series of maps showing how to bag more in a day. ‘Classical Music Fans’ could be treated to an exclusive concerto, specially commissioned and designed to be listened to in-car (via the SUV’s hard drive).
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