12 Sep 2008

Rules of Content: Networked

From peer-to-peer, the most trusted source of brand recommendation.

Each Community of Interest will have almost unlimited ways of sharing their views with their peers. Forums, votes, recommendations, tips, criticisms will spread as fast and as deeply as consumers want them to go.

Peer-to-peer networks are already starting to transform the distribution paradigm as well as the traditional creative landscape which is currently dominated by large commercial corporations.

Source: Faris Yakob