
Audi’s ‘The Art of the Heist’, an alternative reality game (ARG) created to launch the A3 in the U.S., offered three layers of interaction including on-line character development, file and password cracking and live events.
To date the Cadbury Dairy Milk Gorilla ad has been re-made at least 40 different ways by fans and posted on YouTube.
Source: Faris Yakob
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