2 Apr 2009

Mojo goes from 'dad rock' to 'rock garden'

This month's Mojo comes complete with a 15% off Homebase voucher.

It might perform well against Homebase's target audience, but surely his favourite music magazine is the last place a fortysomething wants to be nagged about DIY chores.

Has Mojo lost its mojo or is this proof that media planning by numbers alone just doesn't work?

Thanks to popbitch for the tip off.