7 Dec 2009

The Long Tail vs. The Blockbuster

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Interesting article in The Economist recently discussing the rise and rise of the Blockbuster in opposition to the theory of The Long Tail proposed by Chris Anderson.

Of course, as usual it's not a case of either or. Rather it's both and with the two in balance as any power law curve would demonstrate.

Both the mass market and the niche have potential for brands as long as they understand how to efficiently exploit it.