There is no such thing as Social Media

The New Raw Materials and Data Chemistry

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The most sense we've seen written about social media for some time in this presentation from Chris Thorpe of Jaggeree fame.

The key tenet - that social media is more about the social than it is about the media - rings absolutely true. It's just technology facilitating the way humans have communicated with each other since the dawn of time. Perhaps we should stop talking about social media and start talking about how we build better relationships between our organisations and their publics?

Thanks to Neil Perkin at Only Dead Fish for pointing us to this.