Following on from yesterdays assertion that we should concentrate on the "social" rather than the "media" when discussing social media, here are some tips from America's wartime OSS on how to make your message sticky, easy to pass on and memorable (think propaganda / wartime misinformation).
Some of the most useful are also the most obvious:
keep it simple
keep it short
make it easy to remember
make it plausible
Thanks to my London colleagues for the heads up.
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