1 Dec 2009

The Economics of Free

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? Think how mp3's have affected CD sales or how Gillette give away razors to sell blades.

Chris Anderson, Editor in Chief of Wired and author of "The Long Tail", talks about the thinking behind his new book "Free: The Future of Radical Price" at Big Think. Easier, although less fulfilling, than buying and reading the book.

What could you give away for free that would hook consumers to your client's brand to create future selling opportunities?


Anonymous said...

Nothing is really "free" in this world.You can give away your product but you still have to cover your production costs. A lot of free websites for example lose a lot of money and will not be able to break even in the future.

I think you have to look on a case by case basis to see if it would work.