2 Dec 2009

Blogging Students

An interesting piece recently in Harvard Business Review highlighted the sensitivity most major client organisations feel about their brand and the growing sense that they are losing control of it as social media continues its inexorable rise (Facebook reached 350 Million users recently).

Brands have only ever lived in the minds of consumers - unless they were burnt into the side of a cow. Interesting then to see this piece in the New York Times on how MIT is using it's strongest advocates (or, potentially, detractors should things not be as rosy as the official brochures claim),students, as official bloggers. Great to see an organisation confident enough in its service provision and strong enough in its conviction to give free reign to these ambassadors.

Better to be involved in the conversation that is already happening about your brand than sticking your head in the sand and hoping it will all blow over.