25 Jan 2010

Gillette Rock Documentaries

In a nice change from the old-school tour sponsorship, Gillette Uncut will launch a series of Rock documentaries at the end of the month featuring the likes of the Black Eyed Peas and Blink 182.

“Music plays a big part in the lives of young men,” says Steve Fund, Gillette global marketing director. “Gillette UNCUT shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage.”