8 Feb 2010

Superbowl Advertising

The results are in! The USA Today Ad Meter gives Snickers the top spot.

But perhaps of most note was the way advertisers, almost without exception, prompted viewers to visit their websites and share via Facebook and Twitter. Not that there was much worth sharing. Most advertisers used some combination of sex, violence and slapstick to attract the beer and pizza-sated audience for America's biggest sporting event.