5 Mar 2010

Road to Recovery

Obama Recovery

While it may be slightly old hat to cite Obama once more as an exemplar of marketing but this bears looking at because of:

a) the lesson to be learnt about how ‘brands’ operate within ’social media’ - just look how easy it is to pass on the message. You can even download the chart and accompanying story.

b) how important the look and feel of your information is - make it interesting, make it entertaining but most of all make it easy to use.
c) what it says, yet again, about cutting out the middle man… a lesson media owners and marketeers everywhere should heed.