11 May 2010

Nielsen report: The Value of Social Media Ad Impressions

A recent joint advertising study from Nielsen and Facebook analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.


Exposed audiences are registering nearly triple the lift of the ad recall of control groups

Awareness increased on average by 4% between exposed and control audiences.

Purchase intent also increased on average by 2% following ad exposure on Facebook.

Homepage ads with organic exposure improve campaign effectiveness.

Time to "Like" Social media advertising? The jury is still out but these are interesting figures.