18 Jun 2010

Vuvuzelas - The Downfall of the World Cup?

This little piece was put together by a friend of ours on his Mac Book during the dull bits ( admittedly there were a few) of the Brazil Vs. N.Korea game a couple of nights ago. In the first day he got 20,000 views. Yesterday, it was recommended by Stephen Fry on Twitter and he's up to 250,000. There's already a copycat version.

Reminds us of this quote from Nicholas Carr: "What's happening isn't about amateurs and professionals. George Washington was an amateur politician. Charles Darwin was an amateur scientist. The decisive factor is not how we produce intellectual works but how we consume them".

Production Cost = 0. Media Cost = 0. Being sued by the makers of 'Downfall'- Endless.