20 Aug 2010

ThinkBox on Product Placement

Thinkbox brought together key players representing advertisers, broadcasters, producers, and agencies to debate the still contentious topic of Product Placement. Speakers included Bob Wootton from ISBA, John McVay from PACT, Stuart Murphy from Sky and Gary Knight from ITV. Thinkbox's Tess Alps chaired the debate which looked at regulation, research, the experience in other markets, the value of product placement, who should sell it and how it should develop. They captured the discussion on film and you can watch it right here.