ThinkBox on Product Placement

Thinkbox brought together key players representing advertisers, broadcasters, producers, and agencies to debate the still contentious topic of Product Placement. Speakers included Bob Wootton from ISBA, John McVay from PACT, Stuart Murphy from Sky and Gary Knight from ITV. Thinkbox's Tess Alps chaired the debate which looked at regulation, research, the experience in other markets, the value of product placement, who should sell it and how it should develop. They captured the discussion on film and you can watch it right here.

Top 20 TV ads of the last decade

Thinkbox have hosted a compilation of the top 20 ads of the last decade.

"ITV asked a panel of 8000 viewers to vote for their favourite ads of the last ten years. From dancing eyebrows and talking meerkats, to a car made of cake and the world’s longest waterslide, these are some of the TV ads that made us smile, think and want more. Most importantly, they delivered great business results for the advertisers."

The Role of TV in driving online response

Thinkbox have today posted a new study on their website which outlines the relationship between TV Advertising and Online Response. Working with MediaCom, econometric modelling was used to further delve into the data and prove that TV is really becoming as cheap as online in terms of the true cost of acquiring each customer.

Good to see a more rounded view of how direct response works rather than the previously one dimensional last-click-wins approach so often touted. Proof of the value of investing in more sophisticated measurement techniques as well as the folly of ignoring the tried and tested mediums of the past in preference to the shiny new path to riches too often rashly promised online.