17 Jan 2011

JWT 100 Things to Watch 2011

The JWT guys have a track record in spotting trends so their annual "Things to Watch" presentation is always worth a look.

Mobile has been touted as the "next big thing" but there genuinely seems to be some momentum towards mobile internet access as infrastructure and handsets improve.

Digital content is certainly something we see becoming more and more ubiquitous and JWT also see the digitization of media as a key broader trend to look out for.

On the flipside, the JWT team see some evidence of people seeking respite from the digital world in real life contact and objects as well as some fatigue in the relentless transparency on all subjects great and small that the web facilitates.

Lots of interesting food for thought in the presentation in full:

For a roundup of all the 2011 communications predictions we've found around the web follow this link.