The JWT guys have a track record in spotting trends so their annual "Things to Watch" presentation is always worth a look.
Mobile has been touted as the "next big thing" but there genuinely seems to be some momentum towards mobile internet access as infrastructure and handsets improve.
Digital content is certainly something we see becoming more and more ubiquitous and JWT also see the digitization of media as a key broader trend to look out for.
On the flipside, the JWT team see some evidence of people seeking respite from the digital world in real life contact and objects as well as some fatigue in the relentless transparency on all subjects great and small that the web facilitates.
Lots of interesting food for thought in the presentation in full:
For a roundup of all the 2011 communications predictions we've found around the web follow this link.
Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts
17 Jan 2011
17 Dec 2010
15 Nov 2010
Monet 2010
Take some time out of your day to play with this beautiful, interactive site to promote the Monet exhibition taking place in Paris at the moment.
We promise it'll make you relax.
Tags:
digital,
interactive,
Monet
13 Oct 2010
TNS Launch Digital Life
TNS Digital Life - launched on 'digital day' 10.10.10- claims to be the worlds most comprehensive study of the global consumer, ever.
The first survey results reveal major differences in online attitudes and behaviour. You can find out more at http://discoverdigitallife.com/. The interactive introduction is quite impressive and worth the loading time.
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