14 Nov 2011

Muppets Movie - great use of content

I'm a big fan of The Muppets (yes, yes, I sometimes act like one too). So much so that friends bought my wife and I our own muppets as a wedding present.

So I've been watching with interest the Warner Brothers campaign in support of the forthcoming (and eagerly awaited in our household) Muppet Movie. Not only have I been enjoying it for the hilarity it's causing me but for the clever and integrated use of content as a means of publicising the movie and building anticipation and word of mouth in advance of the release.

The parody format is just perfect. I've attached a favourite but check out the Muppets Youtube channel for the full experience.