9 Jun 2012

Social Media - remember, we're not normal.

I was talking about this to some folks at a BIMA event the other week. Us advertising and marketing types, especially those of us with a strongly digital bent, really need to work hard at remembering that we use technology and media in a different way to the majority. Planning 101 but easy to forget.

 This survey from San Francisco agency HEAT might not be based on a huge sample size but it really does remind us that we need to think about our target audience rather than applying our own experience.


 With thanks to http://infographiclist.com/