23 Jul 2012

Want to know who's winning the Olympics? Check MediaCom's Olympic Twitter Tracker.

Want to know which brands are winning at the London Olympics?
MediaCom Sport has the answers.
We’ve teamed up with social media monitoring company Brandwatch to create the Olympic Twitter Tracker - a tool which provides real-time analysis of all brand mentions for the 25 key sponsorship partners of the International Olympic Committee and the London Organising Committee of the 2012 Olympic Games.

The Olympic Twitter Tracker ranks sponsors by a unique Olympic Twitter Score
that includes total volume of mentions, engagement and reach metrics, and importantly, positive or negative sentiment.

Click here for a full description of the methodology and our latest weekly analysis.

You can find daily updates and ongoing weekly analyses on the MediaCom global website.

From our site, you will also be able to access the Brand Buzz dashboard for live feeds on what’s being said right now about the Olympic sponsors.

Visitors to MediaCom’s London office will also be able to see the live data on large screens in the reception area.

To find out how your brand can benefit from sport, please contact Marcus John, Global Head of MediaCom Sport.

MediaCom Sport, the specialist division of MediaCom, provides full service sponsorship and sports rights consultancy.
Disclaimer: Neither Brandwatch nor MediaCom are associated, endorsed or have any official connection with the London Organising Committee of the Olympics and Paralympics Games. Any data which is portrayed in the buzz board data-visualisation is publically available data gathered from social media sites and neither Brandwatch nor MediaCom accepts any liability for its content.