24 Sep 2012

How Honest Are You? Dan Ariely knows...

RSA Animate: The Truth About Dishonesty from The RSA on Vimeo.

Great insight into honesty from behavioural economist Dan Ariely in his RSA Animate presentation.

In it he explains why bankers incentive schemes need to change if we're to move forward out of the current crisis.

Has lots of applications in (esp. social) marketing situations e.g. health, diet, alcohol, drugs etc. where a change in incentives for specific behaviours could make all the difference.