1 Oct 2012

Interview with Group M's Chief Digtital Officer, Rob Norman


Key takeaways include: 

■ There are huge challenges ahead to stay smart – remain conscious that the dominant players are not the same in every market. 

■ Where the consumer goes, brands go. Business only prospers if you create message distribution and discovery strategies that yield incremental sales and margins for clients. 

■ Be a 'skeptical innovator': always encourage experimentation, but with a clear vision of what success means. 

■ Always ask: What environments can you use to participate in the social layer of content and what assets can you create yourself that are most likely to be kept, shared or used by your audience? 

■ Humans have always been social but today that sociability can be observed, stimulated and acted upon. This is a huge opportunity for us.

via @ivan2012 @MediaComSMM