DEVO crowd-source their new look

Whip it!

Yes, DEVO appear to be croudsourcing a new look. In a letter on their website, Greg Scholl announced that they "have initiated a series of studies to help the band determine every decision it makes regarding its body covering, its brand color, its graphic icons and even its choice of vocal style and instrumentation on any given song!" in advance of their first album launch in 20 years this spring.

The campaign is being led by Mother LA for whom the band appear to be the only client. The agency told Creativity Online: "The office is very small and experimental in nature, a collaborative experiment," [Mother co-founder Linus] Karlsson says. "We're testing a new model, a soup-to-nuts virtual office environment, where people share ideas and unite digitally. Los Angeles seemed to be the perfect location to do this; not only is it hard city to commute in, and where both the band and Warner Bros are located, it is also a town where it's sometimes hard to tell what's real and what's fake, what's fact and what's fiction. And this is part of the project."

Crowdsourced Music Video

Eclectic Dutch genre-hopping band C-Mon & Kypski are creating a crowd-sourced music video for their latest release "More is Less". For your chance to be part of it visit http://oneframeoffame.com/ where you'll be given a frame of video to copy via webcam. The uploaded pictures are then stitched together to give a montage effect. A far cry from those cinematic 80's & 90's music video productions we all grew up with but a great way for a small band to make a big splash.

For more video from the band, see their Youtube channel.