20 Jul 2009

More gimmickry from Burger King

BK once again proves that there is such a thing as a bad idea.

Hot on the heels of creating the world's most expensive burger and Flame perfume (tagline: 'when fire meets desire') comes the latest marketing department disaster - a new shirt sponsorship deal for Spanish Premier Club Getafe CF.

The expression on the player's face says it all. The reaction of the fans has been equally... unenthusiastic:

"I am actually speechless, no words can describe this atrocity."

"Help me, my eyes are actually burning."

Take note, BK.
PS Thanks to Sean for the tip-off, without whom I would never discover these football-related gems.