Hot on the heels of creating the world's most expensive burger and Flame perfume (tagline: 'when fire meets desire') comes the latest marketing department disaster - a new shirt sponsorship deal for Spanish Premier Club Getafe CF.
The expression on the player's face says it all. The reaction of the fans has been equally... unenthusiastic:"I am actually speechless, no words can describe this atrocity."
"Help me, my eyes are actually burning."
Take note, BK.
PS Thanks to Sean for the tip-off, without whom I would never discover these football-related gems.
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